This was Times Square Mall’s first fashion retail location that gave us an intriguing design challenge. We were not just supposed to lure customers into the store but also entice them to visit the mall. The team managed to do so exceptionally well, by emulating the brands identity- ‘luxury and style’ in the most fascinating way. Every element of display in the store was designed with distinct detailing. Materials like, beveled mirror, mirror finished stainless steel and oak veneers were used to add luminescence to the milieu. This helped in making the accessories and garments appear classically elegant and vibrantly appealing to the customers.