CASHPHONE

In the year 2010, Bharti and Airtel had collaborated to launch mobile phones in India. Since it was their first time into product domain, I felt it was imperative to figure out a niche for them. After much study and research, I identified ‘farming’ as the domain where there was necessity of a devise which can do much more than being just a phone. The farmers need to sell their harvest in nearby ’mandis’ and while on their return they are faced with stealth. Therefore, there was a profound need to introduce a device which could not only equip them and keep them aware about the latest technology in farming, but also served as a ‘cashphone’ where they did not have to carry cash.